| Ace Salisbury - Copywriter |
| Alex Engel - Director |
| Ken Butler - Art Director |
Our reliance on fossil and nuclear energy won't sustain us forever. SIEMENS answers with innovative solutions, such as solar and wind-powered technologies, not only meeting human needs, but also preserving the environment for future generations.
Problem: The heavy use of fossil fuels unsustainably depletes natural resources and lowers future quality of life by harming the environment.
Insight: Given their large scale of operation, SIEMENS is in a unique position change industry trends in energy production. Public perception of this initiative could push others in the field to follow a new standard for environmentalism.
Solution: Visually representing the environmental effects of over-industrialization in an animated commercial could spark an emotional reaction to the problem. The physicality of stop-motion makes the shift to the greener environment all the more visceral, leaving viewers with a hopeful message.